Barbecook asked TEN agency to develop 5 to 10 design concepts for their "Safe of Flavours" project. These concepts had to meet a number of generic requirements such as a look and feel geared to the high end premium market, an emphasis on ‘the good life’, potential hybrid heat generation systems, wow effect ... 


First, our TEN designers created a mood board of associative products, materials, colours and features. Then, using this input, initial concept ideas were outlined in a brainstorming session. A selection was made and the favourite concepts were drawn in CAD 3D. By adding materials, colours and extra features in the rendering software, the design concepts became increasingly tangible. The process has resulted in a presentation of 10 concepts with both a differentiating look and feel and a dash of inspiration for further development.